OUR STORY

Not your traditional tie-dye.

Inspired by the power of fashion to make you look and feel good, LENNY is an avenue for self-expression. Daring color combinations, hand-dyed patterns, and high-contract stitching make each piece one of one, just like you.

Look good.

When you wear LENNY, you wear something that stands apart — and stands for style. We hand dye, hand wash, hand stitch, and embroider each item of clothing, because the traditional “rules” of fashion just aren’t for us. We want you to feel entirely comfortable in your own skin (while looking amazing along the way).

Feel good.

Our dyes, detergents, and bleaches are all environmentally friendly and only used on repurposed clothing, which means you’ll feel just as good as you look in LENNY. Designed for you to expand your comfort zone, our clothes are all about breaking the mold and celebrating what makes you unique.

Do good.

Giving back to the community has always been a part of who are we. That’s why a portion of everything you purchase is donated to a different cause each month. So you’re not just making the world a more fashionable place in our clothes, but a better one as well.

A note from our founder, the original LENNY

Fashion has always given me a voice, so I decided to turn LENNY into a line of clothing that empowers yours as well. There is no "perfect outfit," or one-size-fits-all approach to style. You’re your own model and muse, and you should wear what excites you. Our mantra is look good, feel good, do good — and I can’t wait for you to be a part of it.

xx,

Lindsey