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2020 is an election year and an important one: the US President, Senate, House of Representatives, and local politicians are all up for re-election. We understand that LENNY is only one small part of the political and economic ecosystem that makes up the United States. The health of that ecosystem depends on Americans picking leadership that brings us together and works in our interests. When we’re choosing this many leaders at once, we need to make sure that they are representative of our collective democratic voice – and the only way to do that is to make sure that as many people vote as possible.

Unfortunately, voter turnout in the U.S. tends to be low, like embarrassingly low. That’s why June’s Capsule Cause is HeadCount. Headcount is a nonprofit, non-partisan organization that makes civic participation fun by registering voters at concerts and other arts and culture events. This means people who want to show up to be responsible citizens don’t need to drop by city hall or order forms online and return them over snail mail. Concert goers who attended Ohana Fest, Beyoncé, and others got to watch their favorite musicians and make sure they show up for the next election.

Headcount’s 40,000 nationwide volunteers are the life blood of the organization, but equipping those volunteers to get the message out ain’t cheap. At LENNY, we appreciate that HeadCount is only able to make voting and voter registration sexy with slick design (both web and traditional mediums), volunteer coordination, and marketing that gets the word out so artists want to partner with the organization. All of that costs money and we’ll be donating 10% of our June revenue to aid their efforts. Since concerts have been canceled due to the COVID-19 pandemic, they’re doing most of their registration at political events and public demonstrations. So if you’re out protesting, rallying, or just passing by, keep an eye out for one of their volunteers with a Headcount sign and register – oh and don’t forget to vote come November.

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